This integrated campaign was comprised of six webisodes, a website with games and extras, interactive banners, backlit movie posters, teaser trailers that ran in movie theaters, a spoof music video, 2 print inserts, 3-D outdoor spectaculars, lunchboxes, t-shirts, air-fresheners, and branded content in magazines such as Rolling Stone, Maxim, and Car & Driver.

It brought in a One Show Pencil, and was a blast to produce.


Hammer & Coop Theater Trailer
Director: Todd Phillips





Hammer & Coop Webisode 1: Clean Getaway





Hammer & Coop Music Webisode 2: Dawn of the Silverfox





Hammer & Coop Music Webisode 3: Ninjas, Ninjas, & More Ninjas





Hammer & Coop Music Webisode 4: Caviar Dreams





Hammer & Coop Music Webisode 5: Making Time





Hammer & Coop Music Webisode 6: The Package





Hammer & Coop Viral Music Video




Print, OOH & Misc. Campaign Elements
Backlit Duratrans Movie Posters (illustrated by Boris Vallejo)




Print Insert with T-shirt Iron-On




8x10 Glossy Print Insert




Hammer & Coop.com




Action Name Generator
You can check out your action name here. Mine is "Wildfire Dallas."




OOH Spectacular
Times Square



OOH Spectacular
Sunset Boulevard



The Lunchbox